Rideshare Was Broken.
We're Fixing It.
Uber and Lyft promised to empower drivers. Instead, they take 40–60% of every fare. ICE is the first subscription-based rideshare where drivers keep up to 100% of what they earn.
Born From 1,800 Conversations
The Problem Nobody Was Solving
Every rideshare alternative that tried to compete with Uber failed for the same reasons — they spread too thin across too many markets, offered one-time referral bonuses that didn't sustain momentum, and tried to beat Uber at Uber's own game.
ICE takes a different approach entirely. Instead of competing with Uber and Lyft, we coexist alongside them. Drivers run ICE alongside their existing apps. The difference? On ICE, they keep up to 100% of every fare by paying a simple monthly subscription.
Think of it like Costco meets Uber — members pay for access to better economics. The more you drive, the more the subscription pays for itself. A Gold driver paying $299/month who does 200 rides saves over $1,800 compared to traditional rideshare commissions.
The Rideshare Industry Has a Driver Problem
Drivers are the backbone of rideshare. They deserve better than 40% take-home on their own labor.
Choose Your Tier, Control Your Earnings
From free to full independence — drivers pick the plan that fits their life.
Drivers can switch tiers anytime. No long-term contracts. Cancel monthly.
From Idea to Launch
Where We Stand Today
Face-to-Face
Pre-Committed
Drivers in NC
for 0% Commission
Our Core Values
Driver-First Economics
Every decision we make starts with one question: does this put more money in the driver's pocket? If not, we don't do it.
Radical Transparency
Riders see what they pay. Drivers see what they earn. No hidden fees, no opaque algorithms, no surprises. What you see is what you get.
Coexistence, Not War
We don't ask drivers to quit Uber. We give them a better option to run alongside it. More income streams, more control, more freedom.
Deep, Not Wide
We're not trying to be in 50 states. Two markets, done right, beats twenty markets done poorly. North Carolina first, then we grow.
Built Right
TNC licensed. Fully insured. Patent pending. Background checks on every driver. We didn't cut corners to launch fast — we built it right.
Community Powered
Our Ambassador and Partner programs mean the community builds ICE alongside us. Drivers recruit drivers. The public earns by spreading the word.
Licensed, Insured, Protected
ICE isn't a concept or a pitch deck. We're a fully licensed, operational rideshare platform.
NC DOT TNC License
Licensed Transportation Network Company. Authorized to operate rideshare services in North Carolina.
$200K Insurance Coverage
Commercial insurance through Y-Risk covering all periods of rideshare operation. Fully compliant.
Patent Pending
Provisional patent protecting the multi-tier subscription model and dual-track referral system. Innovation protected.
Join the Movement
Whether you want to drive, earn by referring, or partner your business — ICE has a place for you. The subscription rideshare revolution starts in North Carolina.